Vanessa Loison
About Vanessa Loison
Vanessa Loison is an International Key Account Director BtoB with extensive experience in marketing and account management, currently working at Arc and Crop's. She has a strong background in managing international projects and developing tailored strategies for clients in the food industry.
Work at Arc
Vanessa Loison has held multiple roles at Arc, contributing to various aspects of the company's marketing and account management strategies. She began her tenure as a Product Manager from 2005 to 2006, followed by a position as Trade Marketing Manager for Europe from 2006 to 2008. After a two-year stint as Operational Marketing Manager Europe from 2008 to 2010, she transitioned to the role of BtoB Marketing Manager, where she worked from 2010 to 2015. In 2015, she took on the position of International Key Account Director BtoB, where she continues to work, focusing on managing key accounts and developing strategies for international clients.
Current Role at Crop's
Since October 2018, Vanessa Loison has served as the Key Account Director for Frozen Ready Meals at Crop's, focusing on the French and Scandinavian markets. In this role, she leads the development of the Ready Meals business, constructing product and service development strategies tailored to each client. She monitors market trends and competition to recommend improvements for business performance and product development. Additionally, she analyzes sales data for the Ready Meals category to develop client business plans, ensuring alignment with market demands.
Education and Expertise
Vanessa Loison studied at IAE FRANCE - Écoles Universitaires de Management from 2000 to 2005, where she gained foundational knowledge in management. This educational background supports her expertise in marketing and account management, which she has applied throughout her career in various roles at Arc and Crop's. Her academic experience complements her practical skills in analyzing market trends, developing client strategies, and managing international accounts.
Achievements in Project Management
Vanessa Loison coordinated a significant international project for McDonald's, which involved over 100 collaborators. This project focused on producing and delivering millions of pieces within a six-month timeframe. Her ability to manage large-scale projects demonstrates her skills in leadership, collaboration, and strategic planning, contributing to successful outcomes in her roles.
Career Transition and Growth
Vanessa Loison transitioned from a marketing-focused role to a commercial role, specifically managing an international account for McDonald's. This shift highlights her adaptability and growth within the industry, allowing her to leverage her marketing expertise in a more client-facing capacity. Her career trajectory reflects a commitment to professional development and the ability to navigate different aspects of business management.