Harriet Fidler
About Harriet Fidler
Harriet Fidler serves as the Head of International Marketing at Archive360, where she has developed strategies to drive significant pipeline growth. With extensive experience in channel marketing across various companies, she has a strong background in aligning marketing and sales objectives.
Current Role at Archive360
Harriet Fidler serves as the Head of International Marketing at Archive360, a position she has held since 2024. In this role, she is responsible for defining, developing, and executing a global channel marketing strategy. She has developed an international marketing strategy aimed at driving 60% of the pipeline from new net and customer expansion programs. Her work is conducted remotely, allowing her to manage international marketing initiatives effectively.
Previous Experience in Marketing
Prior to her current role, Harriet Fidler held various marketing positions across multiple organizations. She worked at Lookout as Senior Channel Marketing Manager, International from 2021 to 2022 and previously served as Senior Channel Marketing Manager, EMEA from 2018 to 2021. She also held the position of Director, Global Channel Marketing at EDB from 2022 to 2023. Other notable roles include Marketing Co-ordinator at Goodman and Marketing Communications Specialist at Prodec Networks.
Educational Background
Harriet Fidler studied at Bath Spa University, where she earned a BSc in Food Nutrition Consumer Protection with Business Management from 2005 to 2008. She also pursued further education at the Chartered Institute of Marketing (CIM), achieving a Professional Certificate in Marketing and a Professional Diploma in Marketing between 2008 and 2010. Additionally, she completed a Professional Diploma in Leadership and People Management through an online course in 2017.
Marketing Expertise and Skills
Harriet Fidler has extensive experience in managing marketing budgets and tracking ROI across key metrics, including MQLs, MQL/SQL conversion, pipeline, and closed ARR. She specializes in building multi-touch marketing strategies that encompass media buying, paid search, content syndication, tradeshows, social media, webinars, and user conferences. Her strong focus on aligning marketing goals with sales and wider marketing teams ensures cohesive strategy execution.
Language Skills and Personal Development
In addition to her professional qualifications, Harriet Fidler has been studying Spanish since 2019 at the Spanish Learning Club. This commitment to language learning reflects her dedication to personal development and enhances her ability to engage in international marketing efforts.