Caroline Tozer
About Caroline Tozer
Caroline Tozer is a Product Marketing Manager at ArisGlobal, where she has worked since 2022. With a background in psychology and extensive experience in marketing within the scientific sector, she specializes in developing marketing strategies for software solutions in the chemistry and biology industries.
Work at ArisGlobal
Caroline Tozer has been serving as the Product Marketing Manager at ArisGlobal since 2022. Based in Boston, Massachusetts, she focuses on developing marketing strategies for software solutions tailored to the needs of scientists in the chemistry, biology, and formulations industries. Her role involves leveraging her expertise in global strategic marketing to enhance product visibility and engagement within the B2B sector.
Education and Expertise
Caroline Tozer earned her Bachelor's degree in Psychology from the College of the Holy Cross, where she studied from 2012 to 2016. This educational background has contributed to her understanding of consumer behavior, which she applies in her marketing roles. She possesses a strong skill set in various marketing tools, including Salesforce, Pardot, and WordPress, and has expertise in optimizing search engine marketing and email marketing specifically for scientific developments.
Background
Before joining ArisGlobal, Caroline Tozer held several marketing positions. She worked as a Marketing Consultant at Northeast Periodontal Associates from 2014 to 2018 and as a Marketing Specialist at Charles River Laboratories from 2018 to 2020. She then advanced to the role of Senior Strategic Marketing Specialist at Charles River Laboratories until 2022. Additionally, she briefly worked at Dotmatics as Marketing Manager for Customer Advocacy and later as Product Marketing Manager.
Achievements in Marketing
Throughout her career, Caroline Tozer has developed and implemented marketing strategies that focus on the drug discovery and laboratory science sectors. She has experience in event planning and social media promotion, which have been integral to her marketing initiatives. Her work has contributed to enhancing brand awareness and customer engagement in the scientific community.
Professional Experience
Caroline Tozer's professional journey includes diverse roles in marketing across various organizations. She worked at LoopUp as an International Business Development and Sales representative from 2016 to 2017. Her tenure at Dotmatics and Charles River Laboratories involved significant contributions to product marketing and customer advocacy, showcasing her adaptability and expertise in the marketing field.