Arity
Arity, founded by The Allstate Corporation in 2016 and based in Dallas, Texas, specializes in collecting and analyzing driving data to enhance transportation safety and efficiency across various industries.
Overview of Arity
Arity, founded in 2016 by The Allstate Corporation, is a data analytics company headquartered in Dallas, Texas. The company specializes in collecting and analyzing driving data, leveraging the world's largest driving behavior database linked to insurance claims. Its predictive analytics enhance transportation safety and efficiency, offering significant value across multiple industries.
Arity Services
Arity provides an array of mobility data solutions designed for industries such as auto insurance, marketing and advertising, mobile apps, and the public sector. Key offerings include Arity IQ℠, Arity Audiences, and Crash Detection, each utilizing advanced analytics to improve user experiences and operational efficiencies.
Solutions and Products
Arity delivers a comprehensive suite of products to address various needs in the transportation and insurance sectors. Arity IQ℠ provides insights into driving behavior, Arity Audiences segments users based on their driving patterns for targeted marketing, and the Crash Detection tool helps in identifying and addressing vehicular incidents promptly. These products aim to enhance safety, streamline operations, and optimize marketing efforts.
Industry Partnerships
To bolster its marketing solutions, Arity partners with companies like Transparent.ly and LeadCloud. These collaborations enable Arity to offer targeted advertising solutions based on driving behavior data. Additionally, these partnerships help enhance the accuracy and effectiveness of marketing campaigns for various clients.
Impact on Public Sector
Arity leverages its extensive data analytics to provide insights that support cities and governments in improving public safety and infrastructure. By analyzing driving patterns and behaviors, Arity helps decision-makers enhance road safety, optimize traffic flow, and design better urban infrastructures.