Alexis Westergren
About Alexis Westergren
Alexis Westergren is a Manager of Marketing Operations & Technology at Arity, where she has worked since 2024. With a background in digital marketing and demand generation, she has led initiatives that improved online sales and enhanced marketing automation strategies.
Current Role at Arity
Alexis Westergren currently serves as the Manager of Marketing Operations & Technology at Arity, a position held since 2024. In this role, Alexis focuses on enhancing marketing processes and leveraging technology to optimize operations. Alexis has access to various learning resources, including LinkedIn Learning and monthly Learn Days, which support ongoing professional development.
Previous Experience at Arity
Prior to the current role, Alexis worked at Arity as the Manager of Digital Marketing & Demand Generation from 2022 to 2024 and as the Marketing Automation Manager from 2019 to 2022. During this time, Alexis led a cross-functional team to launch a new digital marketing platform, resulting in a notable increase in online sales. Additionally, Alexis played a key role in integrating Salesforce with other marketing technology tools to enhance operational efficiency.
Educational Background
Alexis Westergren studied at Loyola University Chicago, where a Bachelor of Business Administration (BBA) in Marketing was achieved from 2005 to 2007. Prior to this, Alexis attended Flagler College for one year in 2003 and then Florida Keys Community College from 2004 to 2005. This educational foundation has contributed to Alexis's expertise in marketing and operations.
Marketing Leadership Experience
Before joining Arity, Alexis held several marketing leadership positions. As the Marketing Director at Exact Replacement Parts from 2017 to 2019, Alexis directed marketing strategies. Prior to that, Alexis served as the Marketing Director at Inside-Out Painting, Construction & Roofing from 2015 to 2017, and as the Marketing Manager at Massage Envy from 2013 to 2014. In these roles, Alexis conducted market research and developed innovative marketing campaigns.
Professional Development and Industry Engagement
Alexis actively engages in professional development through monthly conversations with management to set career goals. Participation in industry conferences and workshops is also a priority, allowing Alexis to stay informed about the latest trends and technologies in digital marketing. This commitment to learning supports the development and implementation of effective marketing strategies.