Janet Platcow
About Janet Platcow
Janet Platcow is a Senior Product Marketing Manager with a background in journalism and industrial business communication. She has held various marketing roles at companies like Allstate Insurance and Abbott Laboratories, and currently works at Arity, where she focuses on digital marketing strategies.
Work at Arity
Janet Platcow has been serving as the Senior Product Marketing Manager at Arity since 2017. In this role, she focuses on developing and implementing marketing strategies that align with the company's objectives. Her responsibilities include managing cross-functional teams and collaborating with various stakeholders to enhance product visibility and market reach. Platcow's experience in product marketing contributes to Arity's mission of leveraging data to improve mobility and transportation solutions.
Education and Expertise
Janet Platcow earned a Bachelor of Arts degree in Journalism with a focus on Industrial Business Communication from Oregon State University. She further enhanced her professional skills by participating in the Women Unlimited LEAD Program from 2015 to 2016. This educational background, combined with her extensive experience in marketing and product management, equips her with the knowledge necessary to drive successful marketing initiatives.
Background
Before joining Arity, Janet Platcow held several key positions in the marketing field. She worked at Allstate Insurance as a Senior Marketing Manager from 2010 to 2017, where she led innovative projects such as the launch of Good Hands Rescue. Her career also includes roles at DraftWorldwide, where she served as Account Supervisor and later as VP, Account Director. Additionally, she worked briefly as a Product Manager at Abbott Laboratories in 2008.
Achievements
During her tenure at Allstate Insurance, Janet Platcow led the launch of a digital experience called Good Hands Rescue, which expanded roadside services to a broader audience. She developed a digital campaign that positioned Allstate in the on-demand roadside assistance market. Her leadership in these initiatives contributed to Allstate being recognized as a Top 10 Innovator of the Decade by InformationWeek, highlighting the impact of her work in the marketing sector.