Paul Collins
About Paul Collins
Paul Collins serves as the Chief Strategy Officer at Arke, bringing over 20 years of experience in marketing communications and expertise in digital transformation and eCommerce.
Current Role at Arke
Paul Collins serves as the Chief Strategy Officer (CSO) at Arke, a position he has held since 2021. In this role, he focuses on strategic initiatives that drive business growth and enhance operational efficiency. His responsibilities include overseeing the development and execution of strategies that align with the company's objectives. Collins brings over two decades of experience in marketing communications, which informs his strategic decision-making processes.
Previous Experience at Sagepath Inc
Collins has a significant history with Sagepath Inc, where he held multiple roles over several years. He served as the Chief Experience Officer from 2017 to 2021, focusing on enhancing customer experiences. Prior to that, he was the Executive Vice President from 2014 to 2017 and the Vice President from 2010 to 2014. His tenure at Sagepath Inc contributed to his expertise in digital transformation and change management.
Educational Background
Paul Collins studied at Wittenberg University, where he earned a Bachelor of Arts degree in English/Communications from 1988 to 1992. He also attended Western Reserve Academy during the same period, which laid the foundation for his career in communications and marketing. His educational background supports his extensive experience in strategic roles across various organizations.
Expertise in Marketing and Strategy
Collins possesses expertise in new business acquisition and eCommerce, with a strong focus on bridging gaps between marketing and IT. He is skilled in conducting innovation workshops, which facilitate creative problem-solving and strategic planning. His experience spans over 20 years in both online and offline marketing communications, making him a knowledgeable leader in the field.
Career History in Strategic Roles
Before joining Arke, Collins held various strategic positions in notable companies. He worked at Macquarium as Practice Group Director - Customer Experience from 2006 to 2008 and at IQ Interactive as Manager of Strategic Account Management from 2008 to 2010. Additionally, he served as Vice President of Advertising at Fleishman-Hillard from 1997 to 2001. This diverse career path has equipped him with a broad skill set applicable to his current role.