Arketa
Arketa, previously known as Sutra, is a B2B company based in Los Angeles, specializing in operational solutions for fitness and wellness businesses. It offers an all-in-one platform that includes client management, class scheduling, and marketing tools.
Company Overview
Arketa, formerly known as Sutra, is located in Los Angeles, CA, and offers remote work options. With a team size of 30, the company operates within the B2B sector, specifically focusing on operations for fitness and wellness businesses. Arketa was part of the Y Combinator S20 batch and is currently in a growth stage. The company provides an all-in-one platform designed to support online and in-person classes, video on-demand content, courses, and website hosting.
Services
Arketa offers a comprehensive platform tailored for fitness and wellness businesses. Services include group classes, 1x1 appointments, event and retreat management, and an on-demand library. Additional features encompass client management, payments and POS systems, email marketing, 1:1 texting, branded apps, branded websites, promotions, gifting, and loyalty programs. The platform also boasts a Pro Dashboard designed for scalable growth, particularly supporting the rapid expansion of fitness enterprises.
Email Marketing Feature
Arketa introduced a new feature for email marketing that allows businesses to conduct mass communications using the data available within the Arketa dashboard. This feature aims to enhance client engagement and streamline communication processes for fitness and wellness businesses.
Free Trial and Plans
Arketa offers a 7-day free trial for its Individual plan, enabling potential clients to explore its services before committing to a subscription. This trial period provides access to various features, including online and in-person class management, on-demand content, and more. The free trial is part of Arketa's strategy to attract new customers by showcasing the full capabilities of their platform.
Blog Insights and Tips
Arketa maintains an active blog that provides valuable insights and tips for fitness and wellness businesses. Topics covered include strategies for keeping the community engaged during the holidays, how to conduct a group fitness challenge, and selecting the best playlist for classes. The blog also offers guidance on email marketing, making more money in the online fitness business, and elevating on-demand fitness libraries. Additionally, it features a case study demonstrating how creating an online class library can significantly boost sales for fitness instructors.