Rosalia Cefalu
About Rosalia Cefalu
Rosalia Cefalu serves as the Director of Product Marketing at Ashby, bringing extensive experience in sales enablement and marketing from her previous roles at HubSpot, Procore Technologies, and Meta.
Current Role at Ashby
Rosalia Cefalu serves as the Director of Product Marketing at Ashby, a position she has held since 2024. In this role, she is responsible for overseeing product marketing strategies and initiatives, focusing on enhancing product visibility and market engagement.
Previous Experience at HubSpot
Cefalu has extensive experience at HubSpot, where she held multiple roles. She began as an Associate Marketing Manager in Sales Enablement from 2013 to 2014. She progressed to Marketing Manager of Sales Enablement from 2014 to 2016, then served as Sales Enablement Manager for the Asia Pacific region for four months in 2016. Following this, she was the Senior Sales Enablement Manager from 2016 to 2017 and later became the Global Head of Sales Productivity and Enablement from 2017 to 2019.
Experience at Procore Technologies
Cefalu worked at Procore Technologies as the Director of Revenue Operations, Sales Enablement from 2019 to 2020. In this position, she focused on aligning sales strategies with operational capabilities to enhance revenue generation and sales effectiveness.
Educational Background
Rosalia Cefalu studied at The Johns Hopkins University, where she earned a Bachelor of Arts degree in Psychology. This educational background contributes to her understanding of team dynamics and leadership.
Specializations and Skills
Cefalu specializes in Competitive Intelligence and Land & Expand/Freemium Sales Motions. She has experience in building enablement teams that support sales through training, tools, content, and communications. Her leadership style emphasizes empathy and vulnerability, fostering a sense of belonging and psychological safety within teams.