Alesha Sands
About Alesha Sands
Alesha Sands is a merchandising professional with over a decade of experience at Aspen Skiing Company. She has held various roles in marketing and communications across several companies, including ESPN and Rockstar Energy Drink.
Work at Aspen Skiing Company
Alesha Sands has been working at Aspen Skiing Company in the merchandising department since 2014. Over the course of her tenure, she has contributed to various merchandising initiatives in Aspen, Colorado. Her role involves managing product selection, pricing strategies, and inventory control to enhance the customer experience at the ski resort.
Education and Expertise
Alesha Sands studied at Kellogg Community College, where she earned an associate degree. She also attended Western Michigan University, furthering her education in relevant fields. Her academic background supports her expertise in merchandising and marketing within the sports and outdoor industries.
Background
Alesha Sands has a diverse professional background that spans over two decades. She began her career as a marketing coordinator and business development professional at Design Workshop from 2002 to 2004. Her experience includes roles in sales, marketing, and event publicity across various organizations, including ESPN and Rockstar Energy Drink.
Previous Experience at ESPN
Alesha Sands worked at ESPN in multiple capacities. She served as the manager of event publicity for the Global X Games from 2012 to 2013 in Los Angeles, California. Additionally, she was a skate and snow press officer from 2004 to 2015 in Austin, Texas, where she managed media relations and publicity efforts for skate and snow sports.
Sales and Marketing Roles
Alesha Sands has held significant positions in sales and marketing. She worked at Wasserman from 2006 to 2008, focusing on sales and marketing strategies. Additionally, she served as a communications manager and athlete relations representative at Rockstar Energy Drink from 2008 to 2012, where she managed communications with athletes and promotional events.