Katy Boughton
About Katy Boughton
Katy Boughton is a Digital Marketing & Analytics Manager at Aspen Skiing Company, specializing in digital content marketing and creative problem solving. With over 10 years of experience in marketing and sales, she focuses on a forward sales approach to enhance business outcomes.
Current Role at Aspen Skiing Company
Katy Boughton serves as the Digital Marketing & Analytics Manager at Aspen Skiing Company. In this role, she focuses on enhancing business outcomes through a forward sales approach. Since 2022, she has been responsible for maximizing company profits by leveraging digital content marketing strategies and employing creative problem-solving techniques. Her expertise in analytics allows her to assess marketing effectiveness and drive data-informed decisions.
Previous Experience at Aspen Skiing Company
Katy Boughton has held multiple roles at Aspen Skiing Company prior to her current position. She worked as an International Sales Administrative Assistant from 2018 to 2021, where she supported the sales team in various administrative tasks. Following this role, she served as the Sales & Marketing Assistant Manager for nine months in 2021 to 2022, contributing to the development and execution of marketing strategies. Additionally, she worked as a Lift Operator from 2010 to 2012, gaining valuable insights into customer service and operations.
Education and Qualifications
Katy Boughton has a diverse educational background. She studied at the Fashion Institute of Design & Merchandising, where she earned an Associate of Arts (AA) degree in Fashion/Apparel Design from 2006 to 2010. She later attended Colorado State University-Global Campus, achieving a Bachelor of Arts (B.A.) in Business, Management, Marketing, and Related Support Services from 2014 to 2015. This combination of education equips her with a strong foundation in both creative and business disciplines.
Career History and Skills
Katy Boughton has over 10 years of combined experience in marketing, analytics, sales, social media, and customer service. Her career includes roles at various organizations, such as Yelp, where she worked as an Associate Account Executive from 2016 to 2017, and MainNerve LLC as a Sales & Marketing Specialist from 2014 to 2015. Additionally, she served as a Sales Coordinator at The Hotel Jerome from 2013 to 2014. Her diverse experience has honed her skills in maximizing business outcomes through effective marketing strategies.
Early Career and Initial Roles
Katy Boughton's early career includes a position as a PBX Operator at The Little Nell in 2011 for six months, where she developed foundational customer service skills. Her experience as a Lift Operator at Aspen Skiing Company from 2010 to 2012 further contributed to her understanding of the hospitality and service industry. These initial roles provided her with practical experience that has been beneficial throughout her career.