Subha D Srinivasan
About Subha D Srinivasan
Subha D Srinivasan is a Senior Executive in Marketing with extensive experience in developing go-to-market strategies and optimizing marketing campaigns. She currently works at Aspire Systems, focusing on the Global Banking, Financial Services, and Insurance sector, and has a strong background in both education and practical marketing roles.
Work at Aspire
Subha D Srinivasan has been serving as a Senior Executive in Marketing at Aspire Systems since 2019. In this role, she develops go-to-market strategies tailored for the Global Banking, Financial Services, and Insurance (BFSI) sector. She leads a diverse team specializing in various marketing disciplines, including content marketing, email marketing, and digital marketing. Subha is responsible for executing comprehensive B2B demand generation campaigns that encompass email marketing, direct mail, webinars, and conferences. Her work includes ensuring timely updates to the CRM system and monitoring lead conversion progress.
Previous Experience in Marketing
Before joining Aspire Systems, Subha D Srinivasan worked as an Executive in Marketing at HTC Global Services from 2017 to 2019. During her tenure in Chennai, India, she contributed to marketing initiatives and strategies. Additionally, she gained experience as a Marketing Associate Intern at Durach Tech Private Limited for two months in 2016. Her early career also includes freelance work as the Head of Social Media Marketing Strategy at Paint Pondicherry since 2016, where she has developed social media marketing strategies.
Education and Expertise
Subha D Srinivasan holds a Master of Business Administration (MBA) in HR and Marketing from Ssn School of Management, where she studied from 2015 to 2017. She furthered her education with a Master of Arts (MA) in Bharatanatyam from the University of Madras, completing her studies from 2017 to 2019. Her undergraduate degree is a Bachelor of Science (B.Sc.) in Electronic Media from Mop Vaishnav College for Women, which she obtained from 2012 to 2015. This educational background provides her with a strong foundation in both marketing and the arts.
Marketing Strategies and Campaigns
In her current role at Aspire Systems, Subha D Srinivasan is instrumental in strategizing and developing yearly go-to-market messages and themes for marketing campaigns. She conducts A/B testing to optimize campaign performance and improve Marketing Qualified Leads (MQLs). Her responsibilities include creating and executing demand generation campaigns that utilize various marketing tactics. Subha focuses on building and nurturing relationships, both internally and externally, to enhance the value of lead generation programs.