Vidya Ramakrishnan
About Vidya Ramakrishnan
Vidya Ramakrishnan serves as the Head of Marketing Content and Thought Leadership at Aspire Systems, where she leads a team focused on creating impactful content. With a background in biotechnology and business management, she has held various roles in marketing and content development across multiple organizations.
Current Role at Aspire Systems
Vidya Ramakrishnan serves as the Head of Marketing Content and Thought Leadership at Aspire Systems, a position she has held since 2019. In this role, she leads a team of research analysts focused on creating content that highlights the organization's capabilities and strengths. She collaborates closely with business units and marketing partners to ensure effective content delivery to both internal and external audiences.
Previous Experience in Marketing and Content Creation
Prior to her current role, Vidya worked at Cognizant as a Senior Associate in Marketing from 2016 to 2018. She also held the position of Content Writer at SCIO Health Analytics® from 2014 to 2016. Her experience in these roles contributed to her expertise in content creation and marketing strategies, enhancing her ability to craft brand messages and develop success stories for external brand building.
Educational Background
Vidya Ramakrishnan has a diverse educational background. She studied at the Indian Institute of Management, Lucknow, where she pursued an Executive General Management Program from 2015 to 2016. Additionally, she earned a Master of Science (M.Sc.) in Biotechnology from Womens Jobs from 2003 to 2005 and a Bachelor of Science (B.Sc.) in Biochemistry from Justice Basheer Ahmed Sayeed College For Women from 2000 to 2003.
Skills in Content Auditing and Brand Messaging
In her current role, Vidya analyzes internal business operations to develop success stories that aid in external brand building. She regularly audits and edits content for various platforms, including the organization's website, social media, and internal newsletters. Her focus on crafting consistent brand messages amplifies the organization's reach across multiple communication channels.
Experience in HR Consulting
Before her transition to marketing and content roles, Vidya worked as an HR Consultant in Client Servicing at Live Connections from 2006 to 2009. This experience provided her with insights into client relations and human resources, further enriching her professional skill set.