Cynthia (Cindy) Cook
About Cynthia (Cindy) Cook
Cynthia (Cindy) Cook is the Director of Marketing for Cardiac Surgery at AtriCure, Inc., with a robust background in medical device marketing and product management. She has held various roles in prominent companies, including Boston Scientific and Sanofi Pasteur, and possesses expertise in medical education programming and strategic business partnerships.
Current Role at AtriCure
Cynthia Cook serves as the Director of Marketing for Cardiac Surgery at AtriCure, Inc. since 2022. In this role, she focuses on marketing strategies that enhance the visibility and adoption of cardiac surgery products. Her responsibilities include overseeing marketing initiatives and collaborating with cross-functional teams to ensure alignment with business objectives. Cook's experience in the medical device sector supports her efforts in driving market growth and product awareness.
Previous Experience at Boston Scientific
Cynthia Cook worked at Boston Scientific as a Senior Global Product Manager from 2006 to 2011. During her five years in this role, she was based in Maple Grove, MN. Cook was involved in managing product lines and developing strategies to optimize product performance in the market. Her tenure at Boston Scientific contributed to her expertise in medical device marketing and product management.
Background in Sales and Product Management at Sanofi Pasteur
Cynthia Cook's career includes significant experience at Sanofi Pasteur, where she held multiple roles from 1994 to 2006. She began as a Senior Biological Product Specialist - Sales, then transitioned to Product Manager, and later served as Biological Sales Manager. Her work spanned various locations, including Indianapolis, Akron, and Swiftwater. This background provided her with a strong foundation in sales and product management within the pharmaceutical industry.
Expertise in Medical Education and KOL Relationships
Cynthia Cook possesses strong skills in medical education programming, focusing on enhancing physician and field training. She has developed Key Opinion Leader (KOL) relationships, which are essential for influencing the adoption of medical devices. Her expertise in these areas supports her efforts in driving product understanding and usage among healthcare professionals.
Educational Background in Biology
Cynthia Cook studied at John Carroll University, where she earned a Bachelor of Science degree in Biology/Biological Sciences from 1990 to 1994. This educational background laid the groundwork for her career in the medical and pharmaceutical industries, providing her with a solid understanding of biological sciences that informs her work in marketing and product management.