Melissa B.
About Melissa B.
Melissa B. is a Senior Marketing Director at AtriCure, Inc., specializing in cardiac surgery. She has extensive experience in marketing within the medical field, having held various leadership roles at companies such as Abbott, Varian Medical Systems, and Boston Scientific.
Work at AtriCure
Melissa B. serves as the Senior Marketing Director for Cardiac Surgery at AtriCure, Inc. since 2017. In this role, she focuses on developing marketing strategies that enhance the visibility and adoption of cardiac surgery technologies. Her experience in the medical device industry supports her efforts in driving clinical and consumer demand for innovative solutions in cardiac care.
Previous Experience in Medical Marketing
Prior to her current position, Melissa B. held several key marketing roles in the medical field. She worked at Abbott as Marketing Director for US Coronary from 2016 to 2017. Before that, she was the Marketing Director for Particle Therapy at Varian Medical Systems from 2014 to 2016. Her career also includes a tenure as Marketing Director at Coloplast from 2009 to 2014 and as Intercontinental Market Manager at American Medical Systems from 2007 to 2009.
Educational Background
Melissa B. earned her MBA in Marketing and Strategy from the University of Minnesota - Carlson School of Management, where she studied from 2001 to 2003. She also holds a Bachelor of Science in Dietetics from the University of Tennessee at Martin, which she completed from 1992 to 1997. This educational foundation supports her expertise in both clinical and marketing aspects of healthcare.
Clinical Experience
Before transitioning into marketing, Melissa B. gained clinical experience as a Clinical Dietitian at Barnes-Jewish Hospital from 1997 to 2001. This role provided her with insights into patient care, particularly in heart failure and diabetes, which she leverages in her marketing strategies within the medical device industry.
Achievements in Market Development
Melissa B. has a proven track record of bringing new technology to market and implementing direct-to-patient marketing strategies. Her initiatives have inspired innovation and consensus among stakeholders, contributing to the growth of clinical and consumer demand for medical products in the cardiac surgery sector.