Rob Robinson
About Rob Robinson
Rob Robinson serves as the Director of National Accounts at AtriCure, Inc., where he has worked since 2018. He has extensive experience in sales and operations across various companies, including the US Navy, Boston Scientific, and Ethicon.
Current Role at AtriCure
Rob Robinson serves as the Director of National Accounts at AtriCure, Inc. since 2018. In this role, he is responsible for leading all aspects of the company's Group Purchasing Organization (GPO), Integrated Delivery Network (IDN), and hospital system pricing positions. His responsibilities include contract negotiations and strategy development, which are critical for maintaining competitive pricing and fostering relationships with healthcare providers.
Previous Experience in Medical Device Industry
Prior to his current position, Rob Robinson held various roles within the medical device industry. He worked at Boston Scientific as Director of Operations for one year and at EndoChoice, Inc. in multiple capacities, including Senior Manager of Sales Operations and Director of National Accounts. His experience at Ethicon included roles such as Executive Bariatric Account Representative and Senior Marketing Manager, contributing to his extensive background in sales and marketing within the healthcare sector.
Military Background
Rob Robinson served in the US Navy as a Naval Flight Officer from 1988 to 1995. His military experience provided him with a strong foundation in leadership and operational strategy, skills that he has carried into his subsequent roles in the corporate sector.
Education and Qualifications
Rob Robinson earned a Bachelor of Science degree in General Engineering from the US Naval Academy, where he studied from 1984 to 1988. He later obtained a Master of Business Administration (M.B.A.) from Capital College, Pennsylvania State University, completing his studies from 1998 to 2000. His educational background supports his expertise in both engineering and business management.
Proven Track Record in Business Growth
Rob Robinson has a proven track record in turnaround and expansion within both Fortune 500 companies and small business environments. His success is attributed to his ability to strengthen partnerships and collaborate effectively with various departments, including Sales Leadership, Marketing, Finance, and Operations, to drive business objectives.