Laura Koch
About Laura Koch
Laura Koch serves as the VP of Customer Engagement at Atrium, where she has worked since 2018. With a strong background in technology sales and project management, she has held various leadership roles in notable companies, including Software AG and Ernst & Young LLP.
Current Role at Atrium
Laura Koch serves as the Vice President of Customer Engagement at Atrium since 2018. In this role, she focuses on enhancing customer relationships and driving engagement strategies. Her leadership is pivotal in implementing systems that improve client interactions and satisfaction. Koch's experience in technology sales and project management contributes to her effectiveness in this position.
Previous Experience in Technology Sales
Koch has a robust background in technology sales, having held various positions at notable companies. She worked at Software AG as a Regional Sales Manager from 2007 to 2008 and as a Professional Services Sales Director from 2003 to 2007. Additionally, she served as an Account Executive at Appirio from 2008 to 2016. These roles have equipped her with extensive knowledge in sales strategies and client management.
Education and Expertise
Laura Koch studied at the University of Wisconsin-Whitewater, where she earned a Bachelor of Arts degree in Management Computer Systems from 1987 to 1991. Her educational background laid the foundation for her expertise in technology sales, business analysis, and project management. Koch's academic achievements complement her professional experience in various sectors.
Background in Consulting and Project Management
Koch has a significant background in consulting, having worked at Ernst & Young LLP as a Manager from 1992 to 1997. She also held the position of ERP Consulting Manager and Global Service Line Leader at Baan Company from 1997 to 1999. Her experience in business process re-engineering and leadership in project management has been instrumental in her career, particularly in structured and unstructured work environments.
Focus on Cloud-Based Solutions
Laura Koch has a strong focus on cloud-based solutions, particularly with Salesforce.com. Her expertise encompasses various Salesforce products, including Sales Cloud, Service Cloud, Marketing Cloud, and Force.com. This specialization reflects her commitment to leveraging technology to enhance business processes and customer engagement.