AuDIGENT
AuDIGENT is a data activation company that specializes in maximizing media addressability and monetization through AI-driven platforms without relying on cookies.
Services
AuDIGENT provides a comprehensive data activation, curation, and identity platform designed to enhance media addressability and monetization without utilizing cookies. The company offers a range of products including SmartPMP™, ContextualPMP™, and CognitivePMP™, which leverage AI and machine learning technology to optimize data with premium inventory. Additionally, AuDIGENT offers a 1st Party Data Platform, allowing both publishers and advertisers to invest in and manage their own data, and a Data Agency service focused on data-driven strategy and creative solutions.
Products
AuDIGENT's product suite includes SmartPMP™, ContextualPMP™, and CognitivePMP™, tools that use AI and machine learning to optimize data for better performance and premium inventory targeting. The company also provides a marketplace for creating and managing ContextualPMP™ and Comscore CognitivePMP™, designed to improve campaign effectiveness through contextual data analysis. These products are aimed at maximizing media addressability and monetization for global media agencies and brands.
Partnerships
AuDIGENT partners with several premium publishers and data partners to enhance its data activation services. Key partners include Condé Nast, TransUnion, and Warner Music Group. These partnerships enable AuDIGENT to handle substantial data volumes, including over 4 billion 1st party IDs and 1.8 billion in monthly traffic. This extensive collaboration helps AuDIGENT maintain a robust and reliable data ecosystem for its clients.
Data Capabilities
AuDIGENT boasts significant data capabilities, including a 1st Party Device Graph with over 13.3 billion entries and a database that tracks more than 1.7 billion mobile advertising IDs and 1.1 billion Facebook/Instagram audience IDs. The platform's ability to manage over 4 billion 1st party IDs and handle 1.8 billion monthly traffic ensures that it serves global media agencies and brands effectively, supporting over 100,000 campaigns each month.