Agostina Giannelli
About Agostina Giannelli
Agostina Giannelli is an Ecommerce Manager at Avon, where she has worked since 2020 in Madrid, Spain. With extensive experience in ecommerce and digital strategy, she has previously held positions at SBS Librería Internacional and HUB Editorial Argentina.
Work at Avon
Agostina Giannelli has served as the Ecommerce Manager at Avon since 2020. In this role, she is responsible for managing the development and optimization of online stores. She oversees digital trading strategies to enhance product visibility across various markets, including the UAE, Lebanon, and Angola. Giannelli drives online sales and profit across 11 countries in the Avon Distributor Markets. Her responsibilities also include implementing and monitoring digital KPIs using tools such as Google Analytics and Google Search Console.
Previous Experience in Ecommerce Management
Before joining Avon, Agostina Giannelli worked as the Ecommerce Manager at SBS Librería Internacional from 2014 to 2020. In this position, she managed various aspects of online sales and marketing. Her career at SBS Librería Internacional began in 2009 as an International Procurement Assistant, where she worked until 2011. Additionally, she held the role of Editor at HUB Editorial Argentina from 2011 to 2014 and worked as a Sales Assistant at SBS Librería Internacional from 2008 to 2009.
Education and Expertise
Agostina Giannelli holds a Master's degree in Marketing from Nova School of Business and Economics, which she completed in 2018. She also earned a Master's degree in Marketing and Communications from Escuela de Negocios de San Andrés, studying from 2017 to 2018. Giannelli obtained a Bachelor's degree in Publishing from the University of Buenos Aires, where she studied from 2011 to 2016. Her educational background supports her expertise in digital marketing, project management, and ecommerce strategies.
Digital Strategy and Project Management
In her current role, Agostina Giannelli leads the digital trading strategy at Avon, focusing on enhancing product visibility and reach in diverse international markets. She manages the merchandising of online stores through content management systems (CMS), emphasizing user experience (UX), user interface (UI), and web usability. Giannelli develops and implements a comprehensive traffic acquisition strategy with a strong focus on search engine optimization (SEO), ensuring effective project management from inception.