Alejandro Garcia
About Alejandro Garcia
Alejandro Garcia is a Distribution Account Manager at Axis Communications, where he has worked since 2018, focusing on Mexico, Central America, and the Caribbean. He has extensive experience in distribution and market strategy, having held various roles in notable companies such as Aruba, Axtel, and Cisco Systems.
Work at Axis
Alejandro Garcia has been serving as a Distribution Account Manager at Axis Communications since 2018. In this role, he focuses on the markets of Mexico, Central America, and the Caribbean. His responsibilities include managing distribution channels and developing strategies to enhance market presence. Over his tenure, he has contributed to the company's growth in these regions through effective channel management and strategic partnerships.
Previous Experience in Distribution Management
Before joining Axis Communications, Alejandro Garcia worked at Aruba, a Hewlett Packard Enterprise company, as a Distribution Channel Manager from 2016 to 2017. His earlier experience includes a four-year tenure at Axtel in the role of Estrategia de Mercado from 2012 to 2016. He also held various positions in sales operations and product management at companies like Anixter, Comstor Mexico, Cisco Systems, and Ingram Micro, accumulating extensive experience in distribution and market strategy.
Education and Expertise
Alejandro Garcia studied at Tecnológico de Monterrey, where he earned a Diplomado in Business, Management, Marketing, and Related Support Services in 2012. He also holds a degree in Ingeniero en Cibernética from Universidad La Salle, A.C., which he completed from 1991 to 1996. His educational background equips him with a solid foundation in both technical and managerial aspects of business.
Strategic Contributions
Throughout his career, Alejandro Garcia has implemented key strategies that have positively impacted business performance. Notably, he developed a national distribution market strategy that increased contribution margins by over 10%. He also implemented a new distribution scheme that reduced the number of national wholesalers from 9 to 6, which enhanced focus and efficiency in the RunRate market.
Sales Performance Impact
Alejandro Garcia played a significant role in achieving 30% of the business unit's sales targets by concentrating efforts on the most significant wholesalers in the RunRate business. His ability to identify and target profitable actions has contributed to the overall success of the sales initiatives within the organizations he has worked for.