Anne Welch
About Anne Welch
Anne Welch is a Marketing Specialist focused on End Customer Marketing at Axis Communications, with a background in both B2B and B2C marketing. She has held various marketing roles at Comcast, Boloco, and has experience in public relations and advertising.
Current Role at Axis Communications
Anne Welch serves as a Marketing Specialist in End Customer Marketing at Axis Communications. She has held this position since 2021, contributing to the company's marketing strategies and initiatives. Her role involves developing and implementing marketing campaigns that target end customers, enhancing brand visibility and customer engagement.
Previous Experience at Comcast
Anne Welch worked at Comcast in two capacities. She began as an Account Planner from 2016 to 2017, where she focused on strategic account management. Following this role, she served as a Client Development Strategic Specialist from 2017 to 2021, where she was involved in client development strategies and marketing efforts in the Greater Boston area.
Background in Marketing and PR
Anne Welch has a diverse background in marketing and public relations. She worked at Boloco as a Marketing Maven from 2013 to 2015, where she contributed to marketing strategies in Boston. Additionally, she gained experience as a PR Intern at People Making Good PR in 2015, focusing on earned media and public relations strategies.
Education and Academic Qualifications
Anne Welch holds a Bachelor of Arts in Communication from the University of Massachusetts Amherst. She furthered her education by obtaining a Master of Arts in Integrated Marketing Communication from Emerson College. Her academic background supports her expertise in marketing and communication strategies.
Experience in B2B and B2C Marketing
Anne Welch has extensive experience in both B2B and B2C marketing, covering various channels. Her work includes offline and online marketing efforts, with a focus on creating effective advertising campaigns. She has utilized data and research in her strategies, particularly in TV advertising, to enhance campaign effectiveness for local businesses.