Barbara Buckley Johansson
About Barbara Buckley Johansson
Barbara Buckley Johansson serves as the Global Business Solution Marketing Manager for Healthcare & Education at Axis Communications, where she has worked since 2016. She specializes in marketing to enterprise customers, focusing on customer insights, value proposition development, and demand generation activities.
Work at Axis
Barbara Buckley Johansson has been employed at Axis Communications since 2016, serving as the Global Business Solution Marketing Manager for the Healthcare and Education sectors. In this role, she has contributed to the company's marketing strategies and initiatives for eight years, based in Lund, Sweden. Her responsibilities include overseeing demand generation activities aimed at enhancing market reach and customer engagement. She collaborates with cross-functional teams, including business development, technology engineers, and regional sales, to ensure alignment and effectiveness in marketing efforts.
Marketing Expertise
Barbara possesses extensive experience in marketing to enterprise customers, focusing on various phases of the customer lifecycle. Her expertise includes customer insight gathering and value proposition development, which are critical for creating effective marketing strategies. She is also involved in content creation and budget management, ensuring that marketing initiatives are well-planned and executed within financial constraints. Her role emphasizes the importance of understanding customer needs and delivering tailored marketing solutions.
Collaborative Marketing Initiatives
In her current position, Barbara is responsible for managing joint marketing initiatives with strategic partners in the healthcare and education sectors. This involves coordinating efforts to promote products and services effectively, leveraging partnerships to enhance visibility and reach. Her collaborative approach ensures that marketing campaigns align with the goals of both Axis Communications and its partners, fostering a unified strategy to engage target audiences.
Demand Generation Activities
Barbara engages in demand generation activities that are essential for increasing market reach and improving customer engagement. These activities are designed to attract potential customers and nurture relationships throughout the customer lifecycle. By focusing on demand generation, she plays a key role in driving awareness and interest in Axis Communications' offerings within the healthcare and education sectors.