Viktoria Jildenkrans
About Viktoria Jildenkrans
Viktoria Jildenkrans serves as the Global Enterprise Segment Marketing Manager at Axis Communications, where she has worked since 2019. She has a diverse educational background in marketing, psychology, and communications, along with extensive experience in brand strategy and internal communication.
Work at Axis Communications
Viktoria Jildenkrans has served as the Global Enterprise Segment Marketing Manager at Axis Communications since 2019. In this role, she has been responsible for developing and implementing marketing strategies tailored to the global enterprise segment. Her work involves managing brand initiatives and enhancing market presence. Jildenkrans has contributed to the company's overall marketing efforts, focusing on aligning brand messaging with customer needs and market trends.
Education and Expertise
Viktoria Jildenkrans has an extensive educational background. She studied Psychology and Group Psychology at Lund University, earning a Master of Science and Business Administration with a focus on Marketing from Lund University School of Economics and Management. Additionally, she attended Gotland University and KTH Royal Institute of Technology, where she studied Media and Communications and Computer and System Science, respectively. Jildenkrans also completed a program in International Marketing at Western Sydney University. Her diverse education supports her expertise in marketing and brand strategy.
Professional Background
Before her current role at Axis Communications, Viktoria Jildenkrans held several marketing positions. She worked as a Marketing Coordinator at Sparbanken Finn from 2000 to 2007, followed by a role as Marketing Manager at Lunds Energikoncernen AB from 2007 to 2013. Jildenkrans then served as a Brand Strategist at Kraftringen from 2013 to 2018. Earlier in her career, she was an Internal Communication Coordinator at SEB. Her professional experiences have equipped her with skills in brand management, communication strategies, and stakeholder engagement.
Achievements in Brand Strategy
Viktoria Jildenkrans has made significant contributions to brand strategy throughout her career. At Axis Communications, she developed and implemented a new company name and brand strategy at the group level. She has also arranged seminars to support internal brand education and driven internal brand ambassador programs to enhance brand comprehension among colleagues. Her involvement in brand tracking and customer satisfaction surveys has further strengthened her ability to align brand initiatives with customer insights.