Axtria
Axtria offers a suite of cloud-based analytics platforms and services aimed at providing enterprise-grade insights and improving patient outcomes through data-driven transformation and AI-enhanced advanced analytics.
Axtria Overview
Axtria is a company that offers a suite of cloud-based analytics platforms, including Axtria DataMAx™, Axtria InsightsMAx™, Axtria SalesIQ™, Axtria CustomerIQ™, and Axtria MarketingIQ™. The company provides enterprise-grade insights for emerging pharmaceutical companies and focuses on improving patient outcomes through data-driven transformation and AI-enhanced advanced analytics. Axtria specializes in omnichannel customer engagement driven by next-best-action triggers and is committed to democratizing marketing analytics to achieve strategic performance.
Axtria Services
Axtria provides a broad range of services, including analytics industrialization, commercial data management, and strategy consulting services. These services encompass omnichannel customer experience, digital transformation, AI/ML applications, motivated sales force enhancement, customer 360 views, marketing ROI analysis, and medical affairs. Additionally, Axtria offers market access solutions such as managed markets, real-world evidence (RWE), health economics and outcomes research (HEOR), pricing and contracting, and specialty pharmacy support.
Axtria Analytics Solutions
Axtria specializes in advanced analytics services for areas such as sales management, new commercial models, sales analytics, marketing analytics, managed care analytics, and patient analytics. The company also supports analytics centers of excellence (CoE) and offers solutions for segmentation and targeting, alignment and roster management, call planning, incentive compensation planning and administration, and field intelligence. Their omnichannel customer engagement strategies are driven by next-best-action (NBA) triggers.
Axtria's Sector Focus
Axtria serves a variety of industry segments, including pharmaceuticals, med tech and medical devices, biotechnology, consumer health, animal health, payers, providers, and small and medium businesses. The company's solutions aim to enhance commercial IT, analytics, HEOR and market access, marketing and sales operations, and sales operations. Axtria's commitment to data-driven transformation and advanced analytics helps these sectors achieve improved patient outcomes.
Global Presence and Partnerships
Axtria has a significant global presence with offices in the United States, United Kingdom, Ireland, Switzerland, Germany, Canada, France, and multiple locations in India. The company engages in strategic partnerships and alliances with leading companies such as AWS, Knime, SalesForce, and Snowflake. These collaborations enhance Axtria's ability to provide cutting-edge analytics and data management solutions to its clients.