Nicole Silverman
About Nicole Silverman
Nicole Silverman is the Regional Director of Marketing at Ayr Wellness Inc., where she has worked since 2021. She has extensive experience in marketing and communications across various companies, particularly in the hospitality and cannabis industries.
Work at AYR Wellness
Nicole Silverman serves as the Regional Director of Marketing at Ayr Wellness Inc. since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives within the organization. Her position involves enhancing brand visibility and managing public perception in the cannabis industry. Silverman's experience in marketing and communications supports her efforts to drive growth and engagement for Ayr Wellness.
Previous Experience in Marketing and Communications
Before joining Ayr Wellness, Nicole Silverman held various marketing roles. She worked as the Marketing Director at Curaleaf from 2019 to 2021, where she focused on marketing strategies in the cannabis sector. Prior to that, she served as a Corporate Marketing and Communications Analyst at LSC Communications for one year in 2018. Her earlier positions include Marketing Director at Digital Lizard and The Light Group, as well as a role at Fleishman-Hillard as a Specialist/Freelance.
Education and Expertise
Nicole Silverman studied at the University of Missouri-Columbia, where she earned a degree in English Language and Literature from 1999 to 2002. Her educational background complements her marketing skills, particularly in media relations and public perception management. Additionally, she possesses expertise in the hospitality industry, which has informed her marketing strategies throughout her career.
Background in Event Management
Nicole Silverman has a background in event management, which enhances her capability to organize and promote company events effectively. This experience contributes to her overall marketing proficiency, allowing her to create impactful events that align with organizational goals. Her event management skills are particularly valuable in her current role at Ayr Wellness.
Skills in SEO and Media Relations
Nicole Silverman has demonstrated proficiency in search engine optimization (SEO), which has contributed to improved online visibility for the companies she has worked with. Her strong skills in media relations further enhance her ability to manage public perception and brand image. These skills are crucial in her marketing roles, allowing her to effectively communicate and engage with target audiences.