Jenyfer Jerbi
About Jenyfer Jerbi
Jenyfer Jerbi is the Head of Marketing at Ayyeka and a co-founder of Women in Tech Israel. With extensive experience in digital marketing and eCommerce, she has held various roles in notable companies including L'Oréal and Lise Watier Cosmétiques, and has contributed significantly to the startup ecosystem in Canada and Israel.
Work at Ayyeka Technologies
Jenyfer Jerbi serves as the Head of Marketing at Ayyeka Technologies, a position she has held since 2021. In this role, she is responsible for overseeing marketing strategies and initiatives that promote the company's products and services. Her experience in digital marketing and eCommerce contributes to her effectiveness in this position.
Previous Roles in Marketing and eCommerce
Prior to her current role, Jenyfer held various positions in marketing and eCommerce. She worked as the eCommerce Manager at Lise Watier Cosmétiques from 2012 to 2014, where she played a significant role in establishing the brand's online presence. She also served as a Digital Marketing Consultant at LELA Communications & Marketing from 2013 to 2021, providing expertise in digital strategies.
Education and Expertise
Jenyfer Jerbi holds a Master's Degree in Finance & Strategy from Sciences Po, which she completed from 2009 to 2011. She also studied Political Sciences at Sciences Po Paris and earned a Bachelor of Arts in Political Sciences and International Development Studies from McGill University from 2005 to 2009. Her educational background supports her expertise in marketing and strategy.
Involvement in Women in Tech Israel
Since 2020, Jenyfer has been a Co-Founder and Board Member of Women in Tech Israel. In this role, she advocates for gender equality in the technology sector and supports initiatives aimed at empowering women in tech. Her involvement reflects her commitment to fostering diversity and inclusion within the industry.
Contributions to the eCommerce Community
Jenyfer has made significant contributions to the eCommerce community in Montreal. She served as a general partner for eCOM MTL, the leading eCommerce trade show in the city, from 2014 to 2017. Additionally, she held the position of Marketing Director and Board Member at Les Événements eCOM in 2017, further establishing her presence in the eCommerce landscape.