Michelle Campanella

Sr. Director Global Revenue Enablement @ Azul

About Michelle Campanella

Michelle Campanella serves as the Sr. Director of Global Revenue Enablement at Azul, a position she has held since 2024. With extensive experience in sales enablement and operations, she has previously worked at companies such as Carrier, Rimini Street, and Verizon Wireless.

Work at Azul

Michelle Campanella currently serves as the Sr. Director Global Revenue Enablement at Azul, a position she has held since 2024. In this role, she focuses on enhancing revenue generation strategies and sales enablement processes. Prior to her current title, she worked at Azul as the Director of Sales Enablement from 2021 to 2024, where she contributed to the development of sales training programs and initiatives. Her experience at Azul reflects her commitment to driving sales effectiveness and operational efficiency.

Previous Employment History

Before joining Azul, Michelle held various roles in organizations such as Carrier, Rimini Street, and AXIOM Sales Force Development. At Carrier, she served as the FSP Americas Commercial Operations Leader for eight months in 2018-2019. At Rimini Street, she worked as the Director of Learning & Development, Global Sales Enablement from 2020 to 2021, and previously as Program Architect for Global Sales Enablement & Effectiveness from 2019 to 2020. Her tenure at AXIOM included positions such as Director of Operations and Sr. Director of Organizational Effectiveness & Project Management.

Education and Expertise

Michelle Campanella has a strong educational background with degrees from several institutions. She studied at Syracuse University, earning a Master of Social Work (MSW) from 1999 to 2001. She also completed MBA coursework at the Rochester Institute of Technology in 2010-2011. Additionally, she obtained a Master of Science in Organizational Leadership and Human Resource Development from St. John Fisher College from 2011 to 2013. Her educational qualifications complement her extensive experience in sales enablement and organizational effectiveness.

Training and Course Development

Throughout her career, Michelle has demonstrated a commitment to training and development. She has delivered over 70 courses within a 24-month period, focusing on enhancing product knowledge and sales proficiency among teams. Her efforts in training have significantly contributed to the skill development of sales personnel, aligning with her roles in sales enablement and operational leadership.

Sales Tools and Pipeline Influence

Michelle has played a pivotal role in influencing over $50 million in active pipeline through the implementation and enhancement of key sales enablement tools. She has advanced the utilization of platforms such as Highspot, LinkedIn Sales Navigator, 6Sense, and Clari Co-Pilot, optimizing operational efficiencies. Her expertise in sales tools reflects her strategic approach to driving revenue and improving sales processes.

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