B2Linked | LinkedIn Ads Performance Agency
B2Linked is a small marketing and advertising agency based in Lehi, Utah, specializing in LinkedIn advertising. Founded in 2014, the company offers a range of services including account management, consulting, and training, while managing over $150 million in LinkedIn Ads over the past 11 years.
Company Overview
B2Linked is a LinkedIn Ads performance agency founded in 2014, headquartered in Lehi, Utah. The company operates within the Marketing & Advertising industry and is classified as a small business with a team size of 12. B2Linked specializes in LinkedIn advertising, offering services such as account management, consulting, and paid social strategies. The agency positions itself as 'LinkedIn Ads Elevated' and has managed over $150 million in LinkedIn Ads over the past 11 years.
Services Offered
B2Linked provides a comprehensive range of services focused on LinkedIn advertising. These include LinkedIn Ads account management, consulting, and training services. The agency offers various pricing packages, such as ABM/Retargeting, White-Glove, and Enterprise packages. Additionally, B2Linked provides video coaching for LinkedIn video ads creation, detailed reporting to track sales, and an Audience Micro-Segmentation Strategy to optimize ad campaigns. The agency also implements A/B Testing Strategy to identify effective ad combinations.
Educational Resources
B2Linked emphasizes education and ongoing learning in LinkedIn advertising. The agency publishes a LinkedIn Ads Newsletter, curated by AJ Wilcox, to keep subscribers informed about the latest trends and strategies. They also host 'The LinkedIn Ads Show' podcast, which offers insights and tips on LinkedIn advertising. Furthermore, B2Linked provides LinkedIn Ads courses to help users become proficient in the platform and has established a LinkedIn Ads Fanatics community for continuous support.
Advertising Strategies
B2Linked employs advanced strategies to enhance LinkedIn advertising performance. The agency avoids default LinkedIn settings in campaign setups to reduce costs and improve results. They utilize proprietary tools for Ad Scheduling to engage audiences at optimal times and apply Advanced Bidding Techniques to optimize costs for target audiences. B2Linked has developed five core principles aimed at reducing waste and maximizing return from LinkedIn Ads accounts.
Industry Recognition
B2Linked is recognized as a Certified LinkedIn Marketing Partner, reflecting its expertise in LinkedIn advertising. The agency has managed five of LinkedIn’s top 10 largest accounts globally, showcasing its capability in handling significant advertising campaigns. B2Linked also offers speaking engagements on LinkedIn advertising strategies, contributing to its reputation as a thought leader in the industry.