Bacardi
Bacardi, founded in 1862, is a large privately held international spirits company headquartered in Bermuda, with a team of 7,478 employees and a portfolio of over 200 brands sold in more than 160 markets worldwide.
Company Overview
Bacardi is the largest privately held international spirits company, founded in 1862. The company operates as a family-owned enterprise and has grown to a team size of 7,478 employees. Bacardi specializes in premium spirits, supply chain and logistics, product and trade marketing, luxury, super premium offerings, operations, finance, and commercial sales. The global headquarters is located in Hamilton, Bermuda, and the company operates production facilities in 11 countries and territories.
Product Portfolio
Bacardi boasts a diverse portfolio of over 200 brands and labels, including well-known names such as BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, and MARTINI vermouths. The GREY GOOSE vodka is crafted from single-origin Picardie winter wheat and natural spring water from Cognac, France. PATRÓN tequila is produced in the Highlands of Jalisco, Mexico, using 100% Weber Blue Agave. The DEWAR’S whisky portfolio includes various aged expressions, such as DEWAR’S White Label and DEWAR’S 25 Year Old.
Sustainability Initiatives
Bacardi has set ambitious sustainability goals, aiming to achieve net zero across its direct operations by 2040 and across its entire value chain by 2050. The company plans to source 100% of its key raw materials from sustainably-certified suppliers by 2025. Bacardi has also partnered with Hrastnik1860, a premium Slovenian glassmaker, to explore the production of glass bottles using a hydrogen-fueled furnace.
Training Programs
Bacardi runs a program called 'Shake Your Future,' which is a free training initiative designed to assist unemployed and underrepresented individuals in starting successful careers as professional bartenders. This program reflects Bacardi's commitment to social responsibility and community support.
Cocktail Trends and Innovations
Bacardi actively engages in research and analysis of cocktail culture through initiatives such as the Bacardi Cocktail Trends Report. This report identifies key trends that are expected to redefine the cocktail landscape and the broader spirits business, showcasing Bacardi's role in shaping industry standards and consumer preferences.