Adam Devermann
About Adam Devermann
Adam Devermann serves as the Associate Advocacy Director for Bacardi in Greater China, where he has significantly contributed to the brand's presence since 2018. He has extensive experience in the beverage industry, having held various roles in consulting, education, and advocacy across multiple countries.
Work at Bacardi
Adam Devermann currently serves as the Associate Advocacy Director for Bacardi in the Greater China region. He has been in this role since 2018, where he has focused on enhancing Bacardi's brand presence in the market. His responsibilities include advocating for the brand and developing strategies to increase its visibility and market share in this important international region.
Previous Experience in the Beverage Industry
Adam has extensive experience in the beverage industry, having held various roles that emphasize consulting and education. He worked as an Advocacy Manager at Bacardi from 2015 to 2018, and prior to that, he served as an American Whiskey Ambassador in China for the Distilled Spirits Council of the United States from 2012 to 2014. His past roles also include positions at Grand Marnier as a Cocktail Ambassador and as a Beverage Consultant for several establishments, including T.G.I. Fridays and Craft Ww.
Education and Expertise
Adam Devermann holds a Bachelor of Science in Business Administration from the University of Hartford, where he studied Economics, History, and Finance from 2004 to 2008. His educational background provides a solid foundation for his career in the beverage industry, where he has developed expertise in brand advocacy and market representation.
International Work Experience
Adam has a diverse international work experience, having worked in multiple countries including the United Kingdom, France, and China. This global perspective has allowed him to understand different market dynamics and consumer behaviors, which he leverages in his current role at Bacardi to promote the brand effectively in the Greater China region.
Contributions to American Whiskey Promotion
During his tenure as the American Whiskey Ambassador in China, Adam played a key role in enhancing the visibility of American whiskey in the market. His efforts contributed to increased awareness and appreciation for American whiskey brands, aligning with his advocacy work in the spirits industry.