Ad Terlouw
About Ad Terlouw
Ad Terlouw is a Principal Designer at Backbase in Amsterdam, with a background in visual and UX design. He has over 15 years of experience in the design field, having previously worked at Info.nl, Clay Solutions B.V., and The Valley, and has collaborated with notable clients including Nike and Hertog Jan.
Work at Backbase
Ad Terlouw currently holds the position of Principal Designer at Backbase, a role he has occupied since 2020. Prior to this, he worked as a UX Designer at the same company from 2019 to 2020. His tenure at Backbase has allowed him to contribute to the design of digital banking solutions, focusing on user experience and interface design. Ad's responsibilities include overseeing design projects and ensuring that the design process aligns with user needs and business goals.
Previous Experience in Design
Before joining Backbase, Ad Terlouw worked at several design firms. He served as a Design Director at The Valley from 2011 to 2015, where he led design initiatives. He also worked at Clay Solutions B.V. as a Designer from 2015 to 2019, focusing on creating usable interfaces for complex digital products. His early career included a visual design role at Info.nl from 2006 to 2011 and an internship at Pixelindustries from 2005 to 2006.
Education and Expertise
Ad Terlouw studied at the Willem de Kooning Academy in Rotterdam, where he earned a bachelor's degree in Communication & Multimedia Design. His education included coursework in visual design, interaction design, user experience, and prototyping. He also attended Ashram College. Ad's educational background has equipped him with the skills necessary to excel in various design roles, emphasizing both creativity and technical proficiency.
Design Philosophy and Approach
Ad Terlouw believes in taking responsibility and pride in his design work while remaining open to new insights and opinions. He values the design process, from initial sketches to final front-end delivery, and emphasizes the importance of smart and consistent work. His approach reflects a commitment to collaboration and continuous improvement in design practices.
Client Experience and Contributions
Throughout his career, Ad Terlouw has worked with high-profile clients such as Hertog Jan, Nike, Greenwheels, and LOI. This experience has contributed to his understanding of visual design and collaboration, allowing him to refine his skills in creating effective and engaging design solutions. His work on digital products at Clay Solutions B.V. involved digitizing access control, showcasing his ability to handle complex design challenges.