Sarah Fong

Senior UX Designer @ Backbase

About Sarah Fong

Sarah Fong is a Senior UX Designer at Backbase in Amsterdam, Netherlands, where she has worked since 2020. She has extensive experience in design, having previously held positions at Catalyst Workshop, trivago, York University, and Elections Ontario.

Work at Backbase

Sarah Fong has been employed at Backbase as a Senior UX Designer since 2020. In her role, she focuses on enhancing user experiences and interfaces for digital banking solutions. Based in Amsterdam, North Holland, Netherlands, she has contributed to various projects that aim to improve customer engagement and usability in financial services.

Previous Experience in Design

Prior to her current position, Sarah worked at trivago as a Product Designer from 2016 to 2020. During her tenure in the Düsseldorf Area, Germany, she was involved in designing user-centric products that catered to travelers. Before trivago, she spent three years at Catalyst Workshop in Toronto, Canada, from 2013 to 2016, where she contributed to various design projects.

Early Career and Education

Sarah began her career as a Graphic Designer at York University from 2012 to 2013. She also held a position as a Communication Design Assistant at Elections Ontario for three months in 2011. Sarah obtained her Bachelor of Design (BDes Hons.) degree from York University, where she studied from 2009 to 2013.

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