Tristan Dickinson
About Tristan Dickinson
Tristan Dickinson is a Senior Manager at Backbase in Amsterdam, where he has worked since 2021. He has extensive experience in digital marketing and management, having held various roles in notable companies across Australia and the Netherlands.
Work at Backbase
Tristan Dickinson has served as a Senior Manager at Backbase since 2021. In this role, he has developed a testing framework to validate marketing campaign performance, enhancing the effectiveness of marketing initiatives. He integrates marketing technologies into campaign activities, ensuring that strategies are data-driven and measurable. Additionally, Tristan mentors junior team members, supporting their professional growth and development within the marketing field. He also liaises with external agencies to coordinate marketing campaign activities, ensuring that these efforts align with the company's overall goals.
Previous Experience in Marketing
Before joining Backbase, Tristan Dickinson held several key positions in the marketing sector. He worked at Blue Field Agency as Head of Marketing & Media from 2020 to 2021, and previously served as a Senior Marketer at the same agency for five months in 2020. His experience also includes a role as Senior Performance Manager at SocietyOne from 2018 to 2019, and as Digital Marketing Manager at Westpac Group from 2015 to 2016. He further advanced his career at Westpac Group as Senior Digital Marketing Manager for Consumer Finance from 2016 to 2018. His early career included positions at Dentsu Aegis Network and Virgin Australia.
Education and Expertise
Tristan Dickinson studied at the University of Technology, Sydney, where he earned a Bachelor of Business with a focus on Communication and Media Studies from 2008 to 2015. He also completed his HSC studies at Barker College from 2000 to 2007. His educational background provides a strong foundation for his expertise in digital marketing and campaign management, enabling him to effectively integrate marketing technologies and develop performance validation frameworks.
Background in Digital Marketing
Tristan Dickinson has a comprehensive background in digital marketing, spanning over a decade. His career began at Dentsu Aegis Network as a Digital Business Executive, where he worked from 2010 to 2013. He then transitioned to Virgin Australia as a Digital Marketing Advisor, serving from 2013 to 2015. His roles at Westpac Group further solidified his expertise in digital marketing, where he managed various marketing strategies and campaigns. This extensive experience has equipped him with the skills necessary to lead marketing initiatives effectively.