Backbone
Backbone is a global company specializing in digital transformation and user-centered digital solutions, employing advanced technologies like AI to enhance user experiences and operational efficiency.
Services
Backbone offers a range of services in digital transformation, digital ecosystems, digital solutions, digital experiences, and digital products. With a comprehensive approach, Backbone's services are tailored to enhance user experiences and operational efficiency. By integrating strategy, technology, and design, the company optimizes processes and enhances digital experiences for its clients.
Digital Solutions
Backbone specializes in providing digital solutions that are user-centered and align with the specific needs of their clients. The company utilizes advanced technologies such as AI and machine learning to optimize these solutions. Backbone's approach ensures that digital products are not only functional but also provide a seamless user experience.
Global Operations
Backbone operates on a global scale, with offices located in Vancouver, Bogotá, Athens, Mexico, and Miami. This international presence allows the company to employ a multicultural team of over 80 professionals worldwide. Backbone’s global operations enable it to serve a diverse range of clients and offer digital solutions that are customizable and scalable.
Digital Experience Platform (DXP) Expresia
Backbone has developed a proprietary Digital Experience Platform (DXP) named Expresia. This platform is designed to create customizable and scalable digital products that enhance user experiences. Expresia integrates strategy, technology, and design, making it a robust tool for optimizing digital solutions.
Digital Products Development
Backbone has developed over 1000 digital products, demonstrating its extensive experience and expertise in the field. These products leverage the latest technologies and user-centered design principles to meet the diverse needs of their clients. Backbone's focus on creating scalable and customizable digital products ensures that they can adapt to evolving market demands.