Abigail Railton
About Abigail Railton
Abigail Railton is a PR Account Manager at Backbone Media, LLC, with a background in communication and media studies from the University of Missouri-Columbia. She has extensive experience in customer interaction management and has held various roles in marketing and communications across multiple organizations.
Current Role at Backbone Media
Abigail Railton serves as a PR Account Manager at Backbone Media, LLC, a position she has held since 2021. In this role, she is responsible for managing public relations strategies and client communications. Her work focuses on enhancing brand visibility and fostering positive relationships between clients and their target audiences.
Education and Academic Background
Abigail Railton studied at the University of Missouri-Columbia, where she pursued a Bachelor of Arts (BA) in Communication and Media Studies from 2010 to 2014. During her time at the university, she developed a strong foundation in communication theories and media practices, which have informed her professional approach in the field.
Professional Experience in Marketing and PR
Abigail has a diverse background in marketing and public relations. She worked as a Marketing Intern at Utah Olympic Park from 2011 to 2013, where she managed customer interactions on social media platforms. She later served as Communications and Content Coordinator at Deer Valley Resort from 2018 to 2021, where she developed communication plans to manage consumer expectations.
Previous Positions and Responsibilities
Prior to her current role, Abigail held various positions that contributed to her expertise in customer experience and marketing. She worked as an Ecommerce Customer Experience Manager at POC, where she collaborated with teams to improve product information accuracy. Her earlier roles include Account Coordinator at Redirect Digital and Office Administrator at Armada Skis.
Skills in Communication and Customer Experience
Abigail Railton has developed strong skills in communication and customer experience management throughout her career. She has played a key role in developing Standard Operating Procedures for ERP transitions and enhancing online customer interactions across multiple social media platforms, ensuring a positive experience for consumers.