Andy Ralston
About Andy Ralston
Andy Ralston serves as the Marketing Director at Backbone Media, LLC, where he has worked since 2022. He has a diverse background in marketing and communications, with previous roles at various organizations including W. W. Norton & Company and Oberlin College.
Current Role at Backbone Media
Andy Ralston serves as the Marketing Director at Backbone Media, LLC, a position he has held since 2022. In this role, he oversees all public-facing communications, ensuring brand consistency and effective messaging. He is responsible for developing and implementing innovative strategies for new business acquisition and talent recruitment. Ralston has also led the rebranding project at Backbone Media, which is currently in its final stages.
Previous Experience at Backbone Media
Andy Ralston has held multiple positions at Backbone Media, LLC. He began as a Senior Marketing Manager from 2020 to 2021, then advanced to Associate Director of Marketing from 2021 to 2022. During his tenure, he expanded the business development and marketing team from one to four members, contributing to the company's growth and strategic initiatives.
Professional Background in Marketing and Media
Ralston has a diverse background in marketing and media. He worked at W. W. Norton & Company, Inc. in various roles, including Project Editor for Digital Media and Editorial Assistant for Music eMedia. He also gained experience as a Sales Associate at Sid's Bikes and as Managing Editor at the Aspen Music Festival and School. His early career included roles at Oberlin College, where he managed the Contemporary Music Ensemble and taught Music Composition.
Education and Professional Development
Andy Ralston holds a Bachelor of Arts in German Studies and a Bachelor of Music in Music Composition, both from Oberlin College and Oberlin Conservatory of Music, respectively, completed in 2012. He also studied Strategic Marketing Communications at Kellogg Executive Education and Copyediting and Proofreading at New York University, enhancing his skills in marketing and communication.