Charles Lozner
About Charles Lozner
Charles Lozner is a Partner and VP of Digital Media with extensive experience in the outdoor industry, currently serving at Vantage Robotics and KAR Direct. He has a strong background in marketing, having worked with notable brands and developed successful ecommerce strategies.
Work at Backbone
Charles Lozner has served as Partner and VP of Digital Media at Backbone Media, LLC since 2015. Based in Carbondale, Colorado, he has contributed to the company's growth and digital strategy for over nine years. His role involves overseeing digital media initiatives and ensuring alignment with clients' brand objectives. Lozner's extensive experience in the outdoor industry enhances Backbone's ability to serve a diverse range of clients.
Current Roles and Responsibilities
In addition to his position at Backbone Media, Charles Lozner has been a Marketing Advisor at Vantage Robotics since 2015 and a Partner/Senior Advisor at KAR Direct since 2020. His work at Vantage Robotics focuses on marketing strategies that promote the company's innovative products in the robotics sector. At KAR Direct, he provides senior-level guidance to enhance the company's marketing efforts.
Education and Expertise
Charles Lozner studied at Phillips Exeter Academy from 1992 to 1995 before attending Yale University, where he earned a Bachelor of Science degree in Geology and Geophysics from 1995 to 1999. His educational background provides a strong foundation for his analytical skills in marketing. Lozner possesses expertise in balancing brand goals with ecommerce objectives, particularly in the outdoor industry.
Background in Marketing and Finance
Lozner has a diverse professional background that includes significant roles in both marketing and finance. He worked as an Equity Research Associate at Lazard Freres & Co. from 2000 to 2001 and as an Investment Banking Analyst in the Restructuring Group from 1999 to 2000. His marketing experience includes serving as Director of Marketing at Outdoor Research from 2009 to 2015 and as Global Brand Director at K2 Sports from 2006 to 2009.
Achievements in the Outdoor Industry
Charles Lozner has been instrumental in building a world-class ecommerce presence for various brands in the outdoor industry, including Elevenate, Amundsen Sports, and Troegs Brewing. His work with renowned brands such as Patagonia, Smartwool, Osprey Packs, and YETI highlights his extensive experience and ability to craft effective marketing strategies. Lozner's passion for both analytical and creative marketing has led to the development of award-winning campaigns.