Jason Smith
About Jason Smith
Jason Smith is a Social Media Director at Backbone Media, where he has worked since 2023. He has extensive experience in social media and content management, having held various roles in companies such as REI and Adventure Projects Inc.
Current Role at Backbone Media
Jason Smith serves as the Social Media Director at Backbone Media, a position he has held since 2023. In this role, he oversees social media strategies and initiatives, contributing to the company's digital presence. His extensive experience in social media management supports Backbone Media's objectives in engaging audiences and enhancing brand visibility.
Previous Experience at Backbone Media
Prior to his current role, Jason Smith worked as the Associate Director of Social Media at Backbone Media from 2021 to 2023. During this time, he played a key role in developing and implementing social media campaigns, focusing on audience engagement and brand messaging. His contributions during this period laid the groundwork for his current responsibilities.
Professional Background in Social Media and Content Management
Jason Smith has a diverse background in social media and content management. He worked at REI as the Adventure Projects - Content & Social Media Manager from 2015 to 2016, where he managed content strategies for outdoor enthusiasts. Additionally, he held the position of Partnerships and Business Development at Adventure Projects Inc from 2013 to 2015, further enhancing his expertise in the outdoor and adventure sectors.
Experience in Operations and Account Management
Before his roles in social media, Jason Smith was the Director of Operations at Inkwell Media Company from 2017 to 2021. His experience also includes serving as a Senior Account Executive at Storm Mountain Media, where he worked from 2002 to 2015. These positions provided him with a strong foundation in operations and account management, complementing his social media expertise.
Educational Background
Jason Smith holds a Bachelor's degree in English from Penn State University. He also earned a Master of Science (MS) in Kinesiology and Exercise Science from James Madison University. His educational background supports his professional endeavors in content creation and social media management, particularly in the outdoor and fitness industries.