Jessie Vandenhouten
About Jessie Vandenhouten
Jessie Vandenhouten is an Associate PR Director at Backbone Media, LLC, with a background in communications and public relations. She has held various roles in organizations such as Vail Resorts and Great Wolf Lodge, and she earned her BA in Communication Arts from the University of Wisconsin-Madison.
Current Role at Backbone Media
Jessie Vandenhouten serves as the Associate PR Director at Backbone Media, LLC, a position she has held since 2021. In this role, she is responsible for managing public relations strategies and communications for various clients. Backbone Media is known for its focus on outdoor and lifestyle brands, and Vandenhouten's expertise contributes to the company's mission of enhancing brand visibility and engagement.
Previous Experience in Communications Management
Prior to her current role, Vandenhouten worked as a Communications Manager at Vail Resorts from 2017 to 2021. In this capacity, she managed internal and external communications for Beaver Creek, Colorado. She also held a similar position at Great Wolf Lodge from 2013 to 2016, where she was responsible for communication strategies in Madison, Wisconsin. Her experience in these roles has equipped her with skills in brand messaging and stakeholder engagement.
Early Career and Seasonal Employment
Vandenhouten began her career with seasonal employment at the City of Green Bay from 2008 to 2009. She also worked as a Sales Associate at The Bon Ton Stores Inc. during the same period. These early roles provided her with foundational experience in customer service and communication, which she later applied in her professional career.
Educational Background in Communication Arts
Jessie Vandenhouten studied at the University of Wisconsin-Madison, where she earned a Bachelor of Arts degree in Communication Arts and Rhetorical Science. Her studies spanned from 2008 to 2011, providing her with a solid academic foundation in communication theory and practice. This educational background supports her professional roles in public relations and communications management.
Short Tenure at Pac/West
Vandenhouten briefly worked as an Account Manager at Pac/West for three months in 2016. During her time in Denver, Colorado, she focused on client relations and account management. Although her tenure was short, it added to her diverse experience in the communications field.