Meg Papanastassiou
About Meg Papanastassiou
Meg Papanastassiou is an Associate Marketing Director at Backbone Media, specializing in PR strategies for the lifestyle, beverage, and travel industries. With a background in public relations and account management, she has successfully enhanced brand visibility for high-profile clients.
Current Role at Backbone Media
Meg Papanastassiou currently serves as the Associate Marketing Director at Backbone Media, a position she has held since 2024. In this role, she operates in a hybrid work environment based in Denver, Colorado. Her responsibilities include overseeing marketing strategies and initiatives aimed at enhancing brand visibility and engagement.
Previous Experience at Backbone Media
Prior to her current position, Meg worked at Backbone Media as the Associate PR Director from 2022 to 2024. She also served as a Senior PR Account Manager from 2020 to 2022. During her tenure, she developed strategic public relations initiatives that garnered coverage in notable media outlets, including Business Insider and Travel + Leisure.
Experience in Public Relations and Marketing
Meg has extensive experience in public relations and marketing, specializing in the lifestyle, beverage, and travel industries. She has successfully managed PR campaigns for high-profile clients such as JetBlue and Klean Kanteen. Her work has focused on both national and hyper-local levels, demonstrating her ability to adapt strategies to different market needs.
Educational Background
Meg Papanastassiou earned a Bachelor of Science in Marketing from the University of Wyoming, where she studied from 2012 to 2016. She completed her high school education at Summit High School, graduating in 2012. Her academic background has provided her with a solid foundation in marketing principles and practices.
Diverse Work History
Meg's career includes various roles in the hospitality and advertising sectors. She worked as a Front Office Supervisor at Hilton Garden Inn Laramie & UW Conference Center from 2014 to 2016 and held multiple positions at MullenLowe U.S., including Senior Account Executive and Assistant Account Executive. This diverse work history has equipped her with a broad skill set applicable to different industries.