Morgan Casey
About Morgan Casey
Morgan Casey is a Senior Social Media Strategist at Backbone Media, with a background in social media and marketing across various companies including Ralph Lauren and Victoria's Secret Pink. She holds a Bachelor's degree in Journalism and Media Communications from Colorado State University and possesses strong analytical skills that enhance her strategic vision in digital marketing.
Current Role at Backbone Media
Morgan Casey serves as a Senior Social Media Strategist at Backbone Media, a position held since 2023. In this role, Morgan focuses on developing and implementing social media strategies that enhance brand visibility and engagement. The position is based in Denver, Colorado, where Morgan leverages analytical skills to drive impactful outcomes in social media campaigns.
Previous Experience in Social Media Strategy
Prior to joining Backbone Media, Morgan worked at Ralph Lauren as an Associate in Social Strategy and Publishing for one year in New York City. Morgan also held the position of Social Media Coordinator at Bottom Line Black for eight months, where responsibilities included crafting engaging content and managing social media platforms. Additionally, Morgan gained experience at FREEBIRD STORES, Inc. in two roles: as a Social Media Engagement specialist and as an E-Commerce Customer Experience Specialist.
Educational Background
Morgan Casey holds a Bachelor's degree in Journalism and Media Communications, with a focus on Apparel and Merchandising, from Colorado State University, completed between 2015 and 2018. Morgan also studied Apparel and Textile Marketing Management at Richmond, The American International University in London in 2016, and attended the University School of Design and Engineering of Barcelona for Design and Visual Communications in 2017.
Skills and Expertise in Digital Marketing
Morgan possesses strong analytical skills that contribute to the strategic vision of social media campaigns. This expertise allows for the development of innovative social media strategies that align with current digital marketing trends. Morgan thrives in dynamic environments that prioritize creativity and innovation, ensuring effective brand communication across various platforms.
Internship Experience in Marketing
In 2017, Morgan completed a Marketing and Merchandising Internship at AMUSE SOCIETY in Orange County, California. This internship provided foundational experience in marketing strategies and brand management, contributing to Morgan's overall skill set in the field of social media and digital marketing.