Patrick L.
About Patrick L.
Patrick L. is a Media Coordinator at Backbone Media, LLC, with extensive experience in optimizing advertising campaigns and managing client expectations. He has worked in various roles, including as an Intramural Sports Official at Colorado College and has a Bachelor's degree in Economics from the same institution.
Work at Backbone Media
Patrick L. has been serving as a Media Coordinator at Backbone Media, LLC since 2015. In this role, he participates in media buying efforts and manages negotiations with vendors to secure optimal placements for various brands. His expertise in optimizing campaigns enhances the effectiveness of advertising strategies, focusing on both branding and e-commerce key performance indicators (KPIs).
Current Role at Colorado College
Since 2012, Patrick L. has worked as an Intramural Sports Official at Colorado College in Colorado Springs, Colorado. Over the course of 12 years, he has contributed to the management and organization of intramural sports, ensuring a positive experience for participants. This role demonstrates his commitment to community engagement and sportsmanship.
Education and Expertise
Patrick L. earned a Bachelor's degree in Economics from Colorado College, where he studied from 2011 to 2015. His educational background provides a strong foundation for his work in media coordination and campaign optimization. He is fluent in PPC ad platforms, including Google Adwords and Facebook Business Manager, which are essential for enhancing advertising campaign efficiency.
Previous Work Experience
Prior to his current roles, Patrick L. gained diverse experience in various positions. He worked as a Group Counselor at Rambling Pines Day Camp for two months in 2012. In 2013, he served as an Investment Management Strategy Intern at Merrill Lynch for two months. Additionally, he participated in the Analyst Development Program at J.P. Morgan in 2014 for two months. He also held a position as a Guest Services Coordinator at Aspen Skiing Company for one month in 2015.
Client Management Skills
Patrick L. specializes in managing client expectations by delivering effective communication and metrics that align with their goals. His ability to optimize campaigns for branding and e-commerce KPIs demonstrates his proficiency in understanding client needs and achieving desired outcomes.