Shannon Schorsch
About Shannon Schorsch
Shannon Schorsch serves as the Associate Media Director at Backbone Media, where she has worked since 2022. With a diverse background in marketing and media, she has held various roles at notable companies including The Coca-Cola Company and J.Crew.
Current Role at Backbone Media
Shannon Schorsch serves as the Associate Media Director at Backbone Media, a position she has held since 2022. In this role, she is responsible for overseeing media strategies and ensuring effective communication between clients and media outlets. Her experience in the industry contributes to the development and execution of media plans that align with client objectives. Based in Denver, Colorado, she plays a crucial role in the agency's operations.
Previous Experience in Marketing and Sales
Shannon Schorsch has extensive experience in marketing and sales across various roles. She worked at The Coca-Cola Company in several capacities, including Marketing Activation Manager from 2016 to 2018, Franchise Brand Manager from 2015 to 2016, and Marketing Asset Activation Manager from 2011 to 2015. Additionally, she served as an Area Sales Manager at Glaceau from 2008 to 2009 and as a Summer Sales Intern in 2006. Her diverse background in these roles has equipped her with a comprehensive understanding of marketing strategies.
Educational Background
Shannon Schorsch completed her education at the University of Richmond, where she earned a Bachelor of Arts degree in Rhetoric and Communication Studies with a Business Minor from 2003 to 2007. She furthered her education at General Assembly, studying Marketing and achieving a Digital Marketing certification in 2018. Her academic background provides a strong foundation for her career in media and marketing.
Career Progression
Shannon Schorsch's career has evolved through various roles in the marketing and media sectors. After starting as a Clientele Specialist at J.Crew in 2005, she progressed to positions at The Coca-Cola Company, Motive: A Project Worldwide Agency, and The Integer Group. Her roles have included Account Supervisor and Media Activation Manager, showcasing her growth and adaptability in the industry. This trajectory highlights her commitment to advancing her expertise in media and marketing.