Balsam Brands
Balsam Brands, founded in 2006, designs and sells holiday and home décor products, including its flagship brand Balsam Hill, known for artificial Christmas trees and related décor.
History
Balsam Brands was founded in 2006 with a focus on designing and selling holiday and home décor consumer products. Over the years, the company has expanded its offerings and geographic presence. In 2017, Balsam Brands introduced a collection of spring florals, and by 2023, they included fresh and preserved greenery, gourmet food, and gifts in their product line. One of the noteworthy events in their history is the partnership with Rockefeller Center in New York City for a holiday event. The company has also been recognized by Forbes as one of America's Best Small Companies in 2016 and received a Great Place to Work Certification in Manila.
Flagship Brand: Balsam Hill
Balsam Hill is the flagship brand of Balsam Brands and is a leading retailer of artificial Christmas trees and related holiday décor products. The brand is known for its high-quality, realistic artificial Christmas trees that have garnered a loyal customer base. Balsam Hill ships its products directly to customers, ensuring a seamless buying experience. The brand has become synonymous with premium holiday décor and continues to innovate within the market.
Global Presence
Balsam Brands operates a global network of offices and teams. The company has teams based in Boise, Redwood City, Dublin, Manila, and a newly established office in Ontario, Canada. This international presence allows Balsam Brands to effectively manage its operations, customer service, and logistics across various regions, catering to a diverse global customer base.
Product Expansion
Since its inception, Balsam Brands has continually expanded its product offerings. Initially focused on holiday décor, the company introduced a collection of spring florals in 2017. In 2023, the product range was further expanded to include fresh and preserved greenery, gourmet food, and gifts. This diversification allows Balsam Brands to cater to a broader audience and different seasonal needs, enhancing its market position.
Philanthropic Initiatives
Balsam Brands launched the philanthropic initiative Balsam Provisions during the COVID-19 pandemic. This initiative was aimed at providing support and resources to communities in need during the challenging times brought about by the pandemic. The company’s commitment to giving back and making a positive impact on society is evident through this initiative.