Joanne Crisner Alcayaga Talha
About Joanne Crisner Alcayaga Talha
Joanne Crisner Alcayaga Talha is a Senior Marketing Technology & Analytics Strategist with extensive experience in performance marketing and analytics. She has held various roles at Balsam Brands and Tollways Management Corporation, and she is passionate about writing and mentoring within her team.
Current Role at Balsam Brands
Joanne Crisner Alcayaga Talha serves as the Senior Marketing Technology & Analytics Strategist at Balsam Brands. She has held this position since 2023, contributing to the company's marketing strategies through her expertise in technology and analytics. In her role, she focuses on leveraging data to enhance marketing performance and drive strategic initiatives.
Previous Experience at Balsam Brands
Prior to her current role, Joanne worked at Balsam Brands as a Senior Marketing Operations Strategist from 2022 to 2023. She also served as the Marketing Brand Lead for International from 2021 to 2022. Her experience at Balsam Brands has allowed her to develop a comprehensive understanding of marketing operations and brand management.
Career at Tollways Management Corporation
Joanne's career includes significant experience at Tollways Management Corporation, where she worked from 2010 to 2014. She held various positions, including Technical Analyst, Admin. & Service Support Supervisor, and QESH Supervisor. These roles provided her with a strong foundation in technical analysis and administrative support.
Educational Background
Joanne studied at the University of the Philippines, where she earned a Bachelor of Arts in Journalism from 2000 to 2005. Her education in mass communication has equipped her with strong writing and communication skills, which she utilizes in her marketing career.
Mentorship and Team Leadership
Joanne is dedicated to mentoring and training team members, fostering a supportive work environment. She leads culture activities within the marketing team at Balsam Brands, emphasizing team building and promoting work-life balance, which contributes to a positive workplace culture.