Juli Alderson
About Juli Alderson
Juli Alderson is a Sr. Growth Manager at Balsam Brands and the Founder of pikklepuss, with extensive experience in sales and product management across various companies, including Fourmy and Caulfeild Apparel Group. She holds a Bachelor of Applied Arts in Fashion/Apparel Design from Ryerson University and has furthered her education in Strategic Branding at Stanford University.
Work at Balsam Brands
Juli Alderson has been serving as the Sr. Growth Manager at Balsam Brands since 2021. In this role, she focuses on driving growth strategies and initiatives within the company. Balsam Brands is known for its seasonal and holiday products, and Alderson's expertise contributes to the company's objectives in expanding its market reach and enhancing customer engagement.
Previous Experience at Caulfeild Apparel Group
Before joining Balsam Brands, Juli Alderson worked at Caulfeild Apparel Group as a Product Manager and Merchandiser for the Joe Boxer brand from 1995 to 1999. During her four years in the Toronto, Canada Area, she was responsible for product development and merchandising strategies that aligned with market demands.
Experience at Fourmy, Luxury Brand of Cintas
Juli Alderson has extensive experience at Fourmy, a luxury brand of Cintas, where she held multiple roles over a span of nine years. Starting as a Design & Marketing Coordinator from 1999 to 2001, she progressed to Account Executive from 2003 to 2006, Senior Sales Consultant from 2006 to 2015, and finally served as National Account Manager from 2015 to 2018. Her roles involved managing accounts, sales strategies, and marketing initiatives.
Education and Expertise
Juli Alderson holds a Bachelor of Applied Arts in Fashion/Apparel Design from Ryerson University. She also pursued continuing education in Strategic Branding at Stanford University. Additionally, she studied Fine Arts with a focus on Sculpture at Red Deer College. Her educational background supports her expertise in design thinking and market intelligence.
Skills in Mentoring and Sales Training
Alderson possesses a strong background in mentoring, providing guidance to less experienced colleagues and entrepreneurs. She specializes in sales training and development, focusing on enhancing the skills and performance of sales teams. Her approach emphasizes practical skills and knowledge transfer to improve overall sales effectiveness.