Natalia Bosch Bauer

Senior Site Merchandiser @ Balsam Brands

About Natalia Bosch Bauer

Natalia Bosch Bauer is a Senior Site Merchandiser with extensive experience in the eCommerce sector, particularly in the home and living industry. She has worked for notable companies such as Walmart eCommerce, Wayfair, and Balsam Brands, and holds a degree in Psychology from the University of Barcelona.

Work at Balsam Brands

Natalia Bosch Bauer has been serving as a Senior Site Merchandiser at Balsam Brands since December 2022. In this role, she is responsible for optimizing the online merchandising strategies to enhance customer engagement and drive sales. Her expertise in the home and living sector supports the company's goal of delivering quality products to consumers. She leverages her extensive experience in eCommerce to contribute to the company's growth and market presence.

Previous Experience in eCommerce

Before joining Balsam Brands, Natalia Bosch Bauer held various positions in the eCommerce sector. She worked at Walmart eCommerce as a Site Merchandiser Manager from 2020 to 2021 and as a Site Merchandiser II for Home & Decor from 2019 to 2020. Her tenure at Wayfair included roles as Promotions Planner & Analyst II for Tableware from 2017 to 2018 and as Promotions Planner & Analyst from 2016 to 2017. Additionally, she served as an Assistant Category Manager at Westwing from 2013 to 2015.

Education and Expertise

Natalia Bosch Bauer studied at the University of Barcelona, where she earned a Graduado en Psicología from 2008 to 2012. Her educational background in psychology complements her professional expertise in eCommerce, particularly in understanding consumer behavior and market trends. She also completed her high school education at Col·legi Claver Raimat from 2003 to 2008.

International Experience

With six years of international eCommerce experience, Natalia Bosch Bauer has worked in both the US and UK markets. Her diverse background includes roles in major companies, allowing her to gain insights into different consumer preferences and market dynamics. This international perspective enhances her ability to develop effective merchandising strategies tailored to various audiences.

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