Pablo Diaz Barriga
About Pablo Diaz Barriga
Pablo Diaz Barriga serves as the Vice President International at Balsam Brands, where he has worked since 2021. He has extensive experience in eCommerce and brand management, having previously held various roles at Procter & Gamble and Balsam Brands.
Current Role at Balsam Brands
Pablo Diaz Barriga currently serves as Vice President International at Balsam Brands, a position he has held since 2021. In this role, he guides a high-performing team that spans multiple regions and functions, focusing on expanding the company's international business across various channels. He has defined and managed five sub-functions across locations including California, Idaho, Dublin, and the Philippines, ensuring alignment with the company's strategic objectives.
Previous Experience at Balsam Brands
Prior to his current role, Pablo held multiple positions at Balsam Brands. He served as Vice President Ecommerce from 2020 to 2021, where he restructured the eCommerce team, effectively doubling the headcount to meet business demands. He also worked as Director of Ecommerce from 2017 to 2020, where he managed the migration of international eCommerce websites into an enterprise-level SAP environment, contributing to a significant increase in revenue.
Professional Background at Procter & Gamble
Pablo Diaz Barriga has extensive experience at Procter & Gamble, where he worked in various roles from 2005 to 2010. He began as a Family Care Intern and progressed to Assistant Brand Manager and Retail Team Marketing Manager. During his tenure, he pioneered a strategic partnership between Procter & Gamble and Costco, enhancing data collection through a shared CRM. His roles involved performing qualitative and quantitative research to understand customer needs and business performance.
Education and Expertise
Pablo holds a Bachelor of Science in Chemical Engineering from Universidad Iberoamericana, Ciudad de México, where he studied from 2002 to 2006. He also completed an MBA at Stanford University from 2010 to 2012. His educational background supports his expertise in orchestrating strategic and execution priorities, as well as uniting teams around common goals.
Early Education
Pablo's early education includes a Preparatoria from Universidad Panamericana, which he attended from 1998 to 2001. He also studied at Downside School for one year in 1994 to 1995. This foundational education contributed to his academic and professional development.