Rachel Geyer
About Rachel Geyer
Rachel Geyer is a Junior Project Manager and Strategist at Balsam Brands, where she has worked since 2021. With a background in project management and analysis, she has held various roles in companies such as TargetCW, Ross Stores, and GoPro.
Work at Balsam Brands
Rachel Geyer has been employed at Balsam Brands since 2021, serving as a Junior Project Manager - Strategist. In this role, she facilitates cross-functional collaboration between various teams, including Copy, SEO, Photo, and eCommerce, to ensure timely product launches. She coordinates integrated planning processes to align Marketing, Ecommerce, and Creative teams for cohesive multi-channel campaigns. Additionally, she drives decision-making processes for seasonal and campaign goals, strategies, and tactics.
Previous Experience
Prior to her current role, Rachel Geyer worked at Balsam Brands as a Junior Project Manager - Analyst from 2018 to 2021. She also held positions at GoPro as a Document Control Specialist from 2016 to 2018 and at Ross Stores, Inc. in various roles, including Assortment Analyst and Allocator between 2014 and 2016. Earlier in her career, she briefly worked at TargetCW as a Document Control Coordinator in 2013 and interned at UC Davis Medical Center in the Transplant Department in 2011.
Education and Expertise
Rachel Geyer earned her Bachelor of Science degree in Biological Sciences from the University of California, Davis, where she studied from 2009 to 2013. She also attended Universidad de Salamanca in 2011 to study Spanish for 11 months. Her educational background supports her analytical skills and project management expertise, which she applies in her current role.
Career Development
Rachel Geyer's career development includes a variety of roles that have contributed to her project management and analytical skills. She began her professional journey as an intern at UC Davis Medical Center and progressed through various positions in retail and technology sectors. Her experience in document control and assortment analysis has equipped her with a strong foundation for her current responsibilities at Balsam Brands.