Zhongrui Long
About Zhongrui Long
Zhongrui Long is a Performance Marketing Analyst currently employed at Balsam Brands in Boise, Idaho. He has a diverse background in marketing roles across various companies and holds multiple degrees in Marketing, Communication, and Finance.
Work at Balsam Brands
Zhongrui Long has been serving as a Performance Marketing Analyst at Balsam Brands since 2021. In this role, he evaluates and recommends new tools for marketing analytics to enhance campaign performance. He collaborates on cross-functional projects and coordinates with external agencies to improve marketing strategies. His responsibilities include utilizing MS Excel to analyze historical performance data, which informs future marketing strategies. Long's focus on staying updated with industry trends allows him to apply relevant insights to his work.
Previous Experience in Marketing
Prior to his current position, Zhongrui Long held various marketing roles. He worked as a Marketing Specialist at Real Estate Asset Partners for seven months in 2020. He also served as a Digital Marketing Consultant for Safe Water Network and as a Digital Marketing Coordinator at Plate-X, both in 2020. Additionally, he worked as a Social Media Marketing Consultant at Sitoumus LLC. These positions provided him with a diverse background in digital marketing and campaign management.
Education and Expertise
Zhongrui Long holds a Master of Science in Marketing from Purdue University's Krannert School of Management, where he studied from 2019 to 2020. He also completed a Bachelor's degree in Finance and Marketing at The Chinese University of Hong Kong from 2015 to 2019. In addition, he attended summer programs at The University of British Columbia and The Chinese University of Hong Kong, Shenzhen, focusing on Communication, Journalism, and Human Resources Management. His educational background supports his expertise in optimizing pay-per-click, paid social, and programmatic advertising campaigns.
Digital Presence and Content Creation
Zhongrui Long has experience in content creation and digital presence management. He worked as a YouTuber from 2018 to 2021, where he engaged with a global audience. Additionally, he served as a Network Anchor for TikTok for a brief period in 2019. His involvement in these platforms highlights his understanding of digital marketing and audience engagement strategies.